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Starting a Business in Canada
Home/Episodes/ Starting a Business in Canada

Starting a Business in Canada

Released
October 8, 2026
Duration
14 min
https://youtu.be/Jrj8I5RL1o4

Should you incorporate? Start with what you're protecting

Start a business in Canada and someone will tell you to incorporate. A friend. An accountant. The internet. The advice is usually right eventually. It's often wrong on day one.

How you structure your business is one of the first financial decisions you make as an owner, and the one with the longest tail. Get it wrong early and you pay for it in one of three ways: more tax than you needed to pay, personal liability you didn't need to carry, or complexity and fees that buy you nothing. The right structure depends on three things: what stage you're at, what you plan to do with the business, and what you're actually trying to protect or optimize.

There are three ways to do it. Here's how each one works, what it costs, and when it fits.

Sole proprietorship: you are the business

A sole proprietorship is the simplest structure in Canada. Legally, you and the business are the same thing. You own it, you run it, and you are personally responsible for everything it does.

Setup is easy. If you work under your own legal name as a consultant, tradesperson or professional, most provinces don't require you to register at all. Operate under a trade name and you register that name with your province for a modest fee. Either way, two obligations apply from the start. You must register for GST/HST once your revenue passes $30,000 a year, and you must meet any provincial and municipal licensing rules for your line of work.

Tax is just as simple. Business income goes onto your personal return as self-employment income, your expenses come off it, and what's left is taxed at your personal marginal rate. You also pay CPP on that income, both the employee and the employer halves. That second half catches a lot of people the first time they see a self-employed tax bill.

The advantages are real:

  • Low cost and low admin. No corporate filings, no minute book, no annual return, and a smaller accounting bill.
  • Losses flow through to you. If the business loses money in its first years (startup costs, equipment, a slow ramp), those losses offset your other income, such as a salary from a day job. That's valuable when you're building a side business before leaving employment. A corporation can't do this; its losses stay inside the corporation.
  • Easy to wind down. There is no dissolution process. You stop.

The big downside is unlimited personal liability. If the business is sued, the plaintiff can pursue your house, your savings and everything else you own. There is no wall between you and the business. Insurance helps, and you should carry it, but it isn't the same as the separation a corporation offers. And as profits grow, every dollar is taxed at personal rates, which top out at about half of each additional dollar in most provinces.

When it fits: you're testing an idea, your liability exposure is low, and you're spending most of what the business earns. In that situation incorporation's complexity doesn't pay for itself. Plenty of consultants, professionals and freelancers run as sole proprietors for years, and for them it's the smart move.

Partnership: the agreement is the whole game

A partnership is essentially a sole proprietorship with more than one owner: two or more people carrying on business together for profit. Income flows through to each partner personally, and the admin is lighter than a corporation's.

The part nobody wants to talk about until it's too late is the partnership agreement. Go into business without a written one and you're governed by your province's partnership legislation by default. Those default rules don't care what you agreed over coffee. They generally call for equal sharing of profits, an equal say in management and no salary for any partner, regardless of who does the work. If one partner wants out, the defaults can force the whole partnership to dissolve.

A proper agreement, drafted up front, settles the questions that break partnerships later:

  • How profits are split, and how that split can change
  • What happens when a partner leaves, dies or becomes incapacitated
  • Who has authority over which decisions
  • How disputes are resolved
  • What a departing partner can and can't do afterward

Most people treat the agreement as optional. It isn't. It's the cheapest insurance a partnership will ever buy.

Incorporation: a separate legal person

When you incorporate, you create a new legal entity. The corporation isn't you. It owns assets, signs contracts, sues and is sued, and files its own tax return. You own it as a shareholder, and you may also be a director and an officer.

Incorporation offers five main benefits, and each one has limits worth understanding before you sign anything.

1. Limited liability, with caveats

The corporation's debts belong to the corporation, so your personal assets aren't directly exposed to business liabilities. In practice, though, small-business lenders almost always ask for a personal guarantee on loans and credit lines, and a guarantee puts you right back on the hook. That requirement tends to fall away as the company grows. And the government can always reach past the shield: directors can be held personally liable for unremitted payroll deductions, GST/HST and certain unpaid wages. The protection is meaningful. It isn't absolute.

2. Creditor protection, if you build it

Retained earnings can be moved out of your operating company into a holding company. If the operating company is later sued or becomes insolvent, assets in the holding company aren't directly exposed. This doesn't happen automatically. It takes a deliberate structure and ongoing discipline to keep it working.

3. Tax deferral, often the biggest lever

A Canadian-controlled private corporation pays a combined rate of roughly 9% to 12.2% on its first $500,000 of active business income, depending on the province, thanks to the small business deduction. Above that limit, the general corporate rate is roughly 23% to 31%. Compare either number with top personal rates near or above 50% and the gap is clear. Profit you don't need to live on can stay in the corporation, invested and compounding, instead of half of it going to tax right away.

Be clear on what this is: deferral, not elimination. You pay personal tax when the money comes out. The difference is that you choose when.

4. Income splitting, within tight rules

A properly structured corporation may let you pay dividends to a spouse or adult child in a lower bracket. The tax on split income (TOSI) rules restrict this heavily: in general, a family member must genuinely contribute to the business to receive income taxed at their own rates. This one needs advice before you implement it.

5. The lifetime capital gains exemption

Sell shares of a qualifying small business corporation and a large part of the gain can be sheltered by the lifetime capital gains exemption, which is $1.275 million for 2026. It's one of the most valuable provisions in the Canadian tax code for business owners, and it applies only to shares of a properly structured corporation. The shares must also meet holding-period and asset tests before the sale, so the planning has to start years ahead, not when a buyer calls.

What it costs

The price of all this is ongoing complexity: a corporate tax return, a minute book, resolutions, annual filings and a larger accounting bill. As a rough rule of thumb, at around $50,000 of profit incorporation often isn't worth it yet. Above about $150,000 of profit, especially profit you don't need to live on, the deferral math usually favours incorporating.

Know what you're building

Incorporating isn't just signing papers. These are the pieces you're creating:

  • Shareholders own the corporation through shares. They elect directors, vote on major decisions and receive dividends when the corporation distributes profit.
  • Directors govern the corporation and owe a fiduciary duty to act in its best interests. As noted above, they can be personally liable for unremitted source deductions and GST/HST.
  • Officers run the day-to-day: president, CEO, CFO, secretary. When you're starting out, you're usually all of them.
  • Share classes carry different rights. Common shares typically vote and share in the company's growth, and they're usually the only class issued at setup. Preferred shares often carry fixed or discretionary dividends, may not vote and may have priority on liquidation or a fixed value. They're the tools behind estate freezes, some income-splitting arrangements and bringing in investors without giving up control.
  • The minute book is the corporation's official record: articles of incorporation, bylaws, share registers, director and shareholder resolutions and annual filings. Sell the business, raise financing or face a regulatory question, and it's the first thing anyone asks for.

How to choose

Match the structure to your situation:

  • Just starting, low revenue, unproven idea: stay a sole proprietor. Keep costs low, test the concept and incorporate later.
  • Going into business with someone: get a partnership agreement drafted before anything else. Then ask your accountant whether you should incorporate instead of forming a partnership at all.
  • Earning meaningfully more than you need to live on: run the incorporation numbers. Deferral is likely to win.
  • High liability exposure in your work: incorporate. The shield matters most when a lawsuit could change your life.
  • Planning to sell one day: incorporate early and structure it properly. The lifetime capital gains exemption depends on time and preparation, and starting late is one of the most expensive mistakes owners make.

Business structure looks simple from a distance and gets more complex the closer you get. Most owners spend more time choosing a business name than choosing a structure, yet the structure shapes your taxes, your liability, your ability to bring in partners and investors, and how much you keep when you sell.

Get it right early, and get advice from people who know your province and your situation. If you're already a few years in and not sure your structure still fits, review it. Businesses change, and your structure should keep up.

This article is for general educational purposes only and is not tax, legal, accounting or investment advice. Tax rates, thresholds and rules vary by province and change over time. Speak with a qualified professional about your own situation before acting.

About this episode

Should you incorporate your business in Canada, or stay a sole proprietor? The answer depends on your profit, your liability exposure, and whether you plan to sell one day.

In this video Jason walks through the three ways to structure a business in Canada (sole proprietorship, partnership, and corporation), what each one costs you, and how to tell which fits your stage. He covers how sole proprietors are taxed, including the GST/HST threshold and CPP; why a partnership without a written agreement is a risk; the five benefits of incorporating (limited liability, creditor protection, tax deferral, income splitting, and the lifetime capital gains exemption); where the corporate shield stops protecting you; what shareholders, directors, officers, share classes, and minute books are; and a simple framework for choosing the right structure.

This video is for general educational purposes only and is not tax, legal, accounting, or investment advice. Rules vary by province and change over time. Speak with a qualified professional about your own situation before acting.

Key takeaways

  • A sole proprietorship is the simplest structure: business income lands on your personal return, you pay both halves of CPP, and GST/HST registration is required once revenue exceeds $30,000 a year. The trade-off is unlimited personal liability.
  • Without a written partnership agreement, partners fall under the provincial partnership act's default rules, which may not reflect what was agreed verbally.
  • Incorporating can offer limited liability, creditor protection through a holding company, tax deferral, income splitting within the TOSI rules, and access to the lifetime capital gains exemption on a sale.
  • The corporate shield has limits: lenders typically require personal guarantees from small businesses, and directors can be personally liable for unremitted payroll deductions and GST/HST.
  • The episode suggested incorporation is often not yet worthwhile around $50,000 of profit, while above roughly $150,000 the tax deferral math typically favours it; the right answer depends on your circumstances and professional advice.

Chapters

  • 0:00 — Should you incorporate?
  • 0:44 — Why business structure matters
  • 1:12 — Sole proprietorship: how it works
  • 2:08 — How sole proprietors are taxed
  • 2:47 — Advantages of a sole proprietorship
  • 3:27 — Downsides: unlimited personal liability
  • 4:05 — When a sole proprietorship makes sense
  • 4:28 — Partnerships and the partnership agreement
  • 5:36 — Incorporation: a separate legal entity
  • 5:59 — Benefit 1: Limited liability
  • 6:40 — Benefit 2: Creditor protection
  • 7:03 — Benefit 3: Tax deferral
  • 7:53 — Benefit 4: Income splitting and TOSI
  • 8:27 — Benefit 5: Lifetime capital gains exemption
  • 9:01 — What incorporation costs
  • 9:20 — Shareholders, directors and officers
  • 10:25 — Share classes: common vs. preferred
  • 11:05 — The minute book
  • 11:30 — How to choose the right structure
  • 12:29 — Get advice and review your structure

Topics

Read the full transcript

So you decided you're starting a business. Congratulations. Now, someone's gonna tell you, probably a friend, maybe an accountant, maybe just the internet, that you should incorporate. Here is the thing, maybe, maybe not. It depends entirely on what stage you're at, what you're going to do, and what you're actually trying to protect or optimize. I'm gonna walk you through three ways you can register a business in Canada: sole proprietorship, partnership, and incorporation, and then I'm going to explain the fundamentals of corporate structure because not only do you need to understand if incorporating is right for you, you need to understand what you're building and not just sign on the papers.

I'm Jason Pereira and I'm a financial planner at Woodgate Financial, and the question of how to structure your business is one of the first financial decisions you'll make in it, and the one with the longest tail. Get it wrong early, and you'll either pay more than you need in taxes, carry personal liability you don't have to, or spend money on complexity that you don't need and doesn't service you.

So let's go through each option properly.

The simplest business structure you can set up in Canada is a sole proprietorship. When you do this, you are the business. Legally speaking, you're the same thing. You own it, you run it, and you're personally responsible for everything it does.

Registration is straightforward. If you're operating under your own legal name, just yourself as a consultant, tradesperson, or professional, in most provinces, you don't even need to register at all. The moment you start operating under a trade name, however, you need to register that name with your province, pay a modest fee, we're talking a few hundred dollars, and you're in business.

That said, even if you do run a business under your own name and you are unregistered, you still need to register to collect GST or HST, depending on your province, the moment your business has revenues that exceed $30,000 a year.

In addition, you do need to comply with all provincial and municipal licensing requirements and regulations regarding your business.

As for taxes, they work like this: Your business income flows directly onto your personal tax return as self-employment income, and your expenses are deducted from that amount. You then pay personal marginal tax rates on this. You also pay CPP contributions on that income, both the employee and employer portions, which is something that a lot of people miss in the first time they see their tax bill as a self-employed person.

And while the idea of paying double can often chafe people, you're not really paying double. But that's a subject for a future video.

You also have the option of opting into employment insurance. But again, that will be another future video.

So what's actually good about this structure? Well, in a word, simplicity. No corporate filings, no minute books, no annual returns. Your accountant’s bill is also lower. Losses also flow through to you personally. If your business loses money in the first couple of years with startup costs, investment in equipment, you name it, those losses can offset other personal income from your normal day job. That genuinely is useful when you're transitioning out of an employment situation as a side hustle. And nope, you can't do this with a corporate structure unless you shut down the entire corporation, and even then, those tax rules can get complicated.

It's also very easy to wind down. There is no corporate dissolution process. You just stop.

But there are issues with this structure. Specifically, unlimited personal liability is the big one. If your business gets sued, the plaintiff can come after you, your house, your savings, and all your personal assets. There is no wall between you and the business. So it's really important you maintain proper insurance for running your business in order to protect you from this, but it's not quite as good as the protection offered by a corporation.

And as your income grows, you're paying personal tax rates, which can reach between 48 to 54%, depending on your province, rather than corporate rates, which range from low single digits to the mid-20s. So when does a sole proprietorship make sense? When you're testing a new idea, when the liability exposure is low, when you need all the income from your business for personal consumption and not much more than that is left over.

In those cases, the complexity of incorporation just isn't justified. Many professionals, consultants, and freelancers run for years as sole proprietors, and it's completely appropriate and the smart move.

The second most common option is a partnership. A partnership is structurally a sole proprietorship with more than one owner. Two or more people carry on business together for profit.

The income flows through to the partners personally, and administration is lighter than a corporation. Now, here's the thing about partnerships that no one wants to discuss until it's too late: the partnership agreement. If you go into business with someone without a formal written partnership agreement, you are operating under the default rules of the provincial Partnership Act. Those rules do not care what you verbally agree upon. They prescribe equal sharing of profits, equal say in management, and no salary for partners regardless of their contribution. If a partner wants to leave, the default rules may require the dissolution of the entire partnership. A proper partnership agreement drafted upfront covers profit sharing and how it can change over time, what happens if a partner exits, what happens if a partner dies or becomes incapacitated, decision-making authority, dispute resolution, and non-compete provisions if you leave.

While most people see this as optional, the reality is it can save you a tremendous amount of trouble later on.

The last and most commonly recognized option is incorporation. When you incorporate, you create a legal entity. A corporation is not you. It is a separate entity in the eyes of the law. It can own assets, sign contracts, sue or be sued, and files its own separate tax returns.

You, as the owner, are a shareholder of that corporation. You may also be a director or officer.

So what is the benefit of incorporation? Well, first and foremost, limited liability. The corporation's debts are the corporation's debts. Your personal assets are not directly at risk from business liabilities, but with a big caveat. If you personally guaranteed a business loan, that guarantee is real. And in reality, as a small business, any lender is going to make you provide personal guarantees on any loan or credit facility they give you. So frankly, this first benefit is a little bit limited. But as your company grows, it becomes possible to avoid these requirements. Also, there's no avoiding the government. If your directors have failed to remit payroll taxes, CRA can pursue you personally. The corporate shield is meaningful, but it's not absolute.

Second, credit protection. Retained earnings can be moved into a holding company that sits outside of your operating entity. If the operating entity faces a lawsuit or insolvency, assets held in that holding company aren't directly exposed. Neither are ones held by you personally unless they personally guaranteed the loan. This is a planning strategy that is not an automatic feature. It requires deliberate, structural, and ongoing discipline.

Third, tax deferral. This is often one of the biggest planning opportunities possible with corporations. Active business income in the Canadian-controlled private corporation pays the small business deduction rate of between 9% and 12.2% on income of the first $500,000 to $700,000 the company makes, depending on the province. And then the rate goes up to 23% to 31% thereafter. Compare that to top marginal tax rates personally of 48% to 54%. The spread between those two numbers is money you get to keep inside your corporation invested, growing, and compounding rather than handing half of it to the government immediately. But this is tax deferral, not elimination. When you eventually take the money out, you'll pay personal tax on that. But when you choose, not them. And I'll be covering the benefits of that mechanism and how money comes out in a future video.

Fourth, income splitting. Through a properly structured corporation, you may be able to pay dividends to a family member in a lower tax bracket, a spouse or an adult child. However, this is not to your discretion. There are several rules known as the TOSI rules, the Tax on Income Splitting rules, that significantly restrict the income splitting opportunities available to people. Basically, someone has to genuinely participate in the business to get paid. This is a strategy you shouldn't implement without advice, but done properly, it can be a benefit. And this too will be the subject of a future video.

Lastly, the Lifetime Capital Gains Exemption. When you sell a qualifying small business corporation shares, a significant portion of the gain can be sheltered from capital gains using the LCGE. Currently, for 2026, that number is $1.275 million. This is one of the most valuable tax provisions available to Canadian business owners and only applies to a business that's properly structured as a corporation. If you intend to sell the business, this is really important because this is one of the single biggest windfalls you'll find on the tax code. And I will cover this again in future videos.

So what does all this cost? Simply put, ongoing complexity. Corporate tax returns, minute books, resolutions, annual filings, and an accountant that's going to charge you more. For a business generating $50,000 in profit, incorporating often is not worth it yet. But for a business generating north of $150,000 in profit, the tax deferral math typically wins decisively. And to make sure you understand, let's go over some of those fundamentals.

Before you incorporate, you need to understand what it is you're signing up for. Let's go over some terms.

Shareholders. Shareholders own the corporation through shares. They elect directors, vote for major decisions, receive dividends from the corporation when it distributes a profit.

Directors. Directors govern the corporation. They have a fiduciary duty to act on behalf of the best interest of the shareholders. Critically, directors can be held personally liable for certain obligations. Unpaid employee wages, HST and GST remittances, payroll source deductions. If the corporation fails to remit any of these, the directors can be held personally liable by CRA. Now, if you're doing this yourself with a partner and you have no other shareholders, this is not a big deal because you're only responsible to each other. But as you take on future shareholders and future liabilities, their best interests need to be kept in mind.

Officers. Officers run the day-to-day operation of the company. President, CEO, Secretary, CFO. And let's face it, when you're starting out, you're basically all of these.

Share classes. Most people don't realize that a company can issue different types of shares to different people, and each of these is authorized with different rights and privileges.

Common shares typically carry voting rights and participate in the residual value of the company and are typically the only type of share that you issue when you first set up a company.

Preferred shares often carry fixed discretionary dividends and may have no voting rights and may have received priority on liquidation or it may be a fixed value. They're used often for income splitting arrangements, estate freezes, and other purposes where you try to lock in different values and bring other investors in without diluting control.

And the last key term you need to know about is your minute book. Every corporation is required to maintain a minute book. Articles of incorporation, bylaws, shareholder registries, directors and shareholder resolutions, annual corporate filings, and other key information.

When you go to sell your business, obtain financing, or deal with regulatory matters, the first thing anyone's going to ask for is your minute book. It's basically the full history of your business.

So how do you actually choose which structure is right for you? Well, if you're just starting out, have low revenue and uncertain about its viability, a sole proprietorship makes sense. Keep it simple, keep costs low, test the concept. You can always incorporate later.

Going into business with a partner? Well, get a partnership agreement drafted before anything else. Then have a serious conversation with your accountant about whether you should be incorporating instead of doing a partnership altogether.

Generating meaningful profit above what you need to live off of? Run the numbers on incorporation. The tax deferral math will probably win in your favor.

High liability exposure from the work you do? Incorporate. A lawsuit could significantly impair your lifestyle and a corporate shield could be invaluable.

Planning to sell one day? Get incorporated early and structured correctly. The lifetime capital gains exemption requires planning and time. Shares need to be held for a qualifying period before sale. Starting this late can be one of the most expensive mistakes I see.

Now, none of this should be implemented without seeking out qualified advice. These rules tend to be very specific, provincial variations matter, and the consequences of getting it wrong are real. But this is a framework to think about it.

This is the kind of conversation that you should be having with your advisors and build a strategy around. Business structure is one of those decisions that looks simple from a distance and reveals the complexity the closer you get to it.

Most people spend more time picking a business name than thinking about how it's structured. And yet, the structure affects your taxes, your liability exposure, your ability to bring in partners and investors, and ultimately how much you're going to keep when it's time to sell.

Get this right early. Get good advice. And if you're already a few years in and you're not sure whether the current structure still makes sense for you, it's worth reviewing. Things change. Your structure should keep up with it.

If you found this useful, please like and subscribe. I put out content every other week on financial planning for Canadian business owners. Links and resources will be in the description.

Brought to you by Woodgate Financial

Online advice is general.Your business isn't.

Jason works one-on-one with Canadian owner-operators on compensation, corporate structure, investments, and succession.