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David Pullara is a Canadian marketing leader with more than 25 years in brand strategy, integrated marketing communications and product innovation, including roles with brands such as Starbucks, Coca-Cola, Yum! Brands and Google. He holds an MBA from York University's Schulich School of Business, where he also teaches retail marketing part-time, and provides consulting and fractional CMO services. He appeared on the podcast to discuss the value of brand for business owners.